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GENERAL NOTES

Very thin on detail and leaves too much to the imagination currently. You need to be a little more obvious and tells us everything that you did.

Order of pages:

research, planning, production, ancillaries, evaluation, feedback

Research

A mixture of genre and technical research with some ancillary production planning thrown in too. No currently convincing. The image uploaded for the digipak planning is too small to read so not useful in demonstrating good use of technology. You need to show clearer research which draws clear links between real media products and your own work AND you must show evidence of having secured the rights to the track. This seems very thin.

Level 2

Planning

Insufficient work shown - you did a lot more planning than is demonstrated here - I see no evidence of storyboard, animatic, location stills, permissions, contracts, equipment.

Level 1//2

Production

5 edits posted but not notes or rationale as to the changes you have made. This is important to demonstrate your process and vital in assisting me and the the moderator agree the right mark for you. I would also change the order of the edits and place the most recent - presumably the final one - at the top. 

edit 5 still has a number of issues around lip sync, technically you are trying a lot of things and some work well but not everything, therefore we get the impression that you are experimenting still and haven’t actually settled on a style

Because of this it is only Level 2/3 currently and while I believe you have potential to raise this grade to top level 3 possibly 4, I am concerned that you have spent a long time on this and it still has many of the same issues you had during earlier edits.

Ancillaries

The development is clear in both the digipak and advert and both are successful. However, some conventions and standards have not been followed in the digipak and it would again be useful to see the final copy at the top and to understand the reasons for development.

Level 3/4

Evaluations

Only 1 x Q1 on blog - 2 weeks before all  8 should be uploaded!!!

Mayleen - your evaluation seems appropriately detailed and makes excellent reference to sources - it would be good to see this level of research and linking on your research page too…

Well done, an excellent start with some interesting ideas in evidence and a deliberate approach to filming and editing.

MV

WWW

You are beginning to find the balance between narrative and lip-sync but it isn't there yet. Some lip-sync is successful.

The use of back-projection is a good idea and the singer in front of it creates a striking image.

The framing to lose faces and focus on body language only is brave and interesting - linking clearly to research is important.

Once we reach the kitchen and the following scenes, the pace is good and the images, lip-sync and ideas seem to come together with greater impact.


EBI

Use of non-original footage is allowed but only in a very limited way and therefore my advice is for you to re-shoot the scenes with back-projection including your own footage instead - this will then allow you to also improve the lip-sync

The displacement edits are not yet as effective as they could be and I am not certain quite how you are hoping to us them. I like the idea and I can see the metaphoric possibilities but the technical success and clarity of their use will determine your mark for them.

Pace is somewhat slow and the edits seem to take too long. It feels to me as if you need to move the narrative on or introduce the artist to camera earlier - a moment in the train section perhaps. the opening rail shot is too long. especially the first 2 minutes.


Advert and Digipak

Both completed to draft

WWW

Clear connections between all three products through colour schemes and themes.
Some strong decisions about design

EBI

Conventions of digipak and advert not fully researched - this is evident from products
Not clear what the product advertised is or how one can get hold of it
Not clear who the artist is, or the songs, whether it is EP or LP?